Date:Monday March 31 2014
You join a club on loan to impress, either the club you've signed from or the club you've gone to but on the whole though both as you see a long term future, or hope to, with the parent club but know success needs to be achieved with the club you're on loan with to earn a permanent move to them or even to impress another club.
Jacob Murphy is no different.
He's told the official website in his interview that impressing during his time with Southend is his aim as not only will this help us and increase our chances of promotion it might also take him closer to a place in the first team with Norwich like his twin brother Josh.
Murphy's debut came against Torquay United on Saturday with it an experience he enjoyed as he has previous loan spells with him looking to learn as much here, and more, as he did elsewhere
'Making my debut was brilliant, and a really good experience for me, just as the Swindon Town loan was.
'It was a real learning curve with them, and I got seven games under my belt which was good for me.
'Josh is doing really well and on the verge of the first-team, hopefully the experience I get with Southend will help move me closer.
'I just want to play as many games as possible between now and the end of the season and hopefully help this club get promoted.'
Having a Norwich teammate with him at Roots Hall, Jamar Loza, has helped him settle in and made the decision to make the loan move all the more easier following the full debut that Loza had given the chance that Phil Brown gave him.
Both Murphy and Loza have pace and ability, this should help create problems against defences with him sure it will as it has during both of their short loan spells so far.
Date:Monday March 31 2014
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Southend See Of Charlton At Roots Hall (Friday July 31 2015)
Bentley Named In Emerging XI (Wednesday July 29 2015)
Dagenham 2-1 Southend - Friendly (Monday July 27 2015)
Leyton Orient Friendly Added (Saturday July 25 2015)
Audio - Brown On Canvey Island Victory (Thursday July 23 2015)
Canvey Island 0-4 Southend - Friendly (Thursday July 23 2015)
Deegan Contract Close & No Bentley Worries (Wednesday July 22 2015)
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