Date:Monday March 31 2014
You join a club on loan to impress, either the club you've signed from or the club you've gone to but on the whole though both as you see a long term future, or hope to, with the parent club but know success needs to be achieved with the club you're on loan with to earn a permanent move to them or even to impress another club.
Jacob Murphy is no different.
He's told the official website in his interview that impressing during his time with Southend is his aim as not only will this help us and increase our chances of promotion it might also take him closer to a place in the first team with Norwich like his twin brother Josh.
Murphy's debut came against Torquay United on Saturday with it an experience he enjoyed as he has previous loan spells with him looking to learn as much here, and more, as he did elsewhere
'Making my debut was brilliant, and a really good experience for me, just as the Swindon Town loan was.
'It was a real learning curve with them, and I got seven games under my belt which was good for me.
'Josh is doing really well and on the verge of the first-team, hopefully the experience I get with Southend will help move me closer.
'I just want to play as many games as possible between now and the end of the season and hopefully help this club get promoted.'
Having a Norwich teammate with him at Roots Hall, Jamar Loza, has helped him settle in and made the decision to make the loan move all the more easier following the full debut that Loza had given the chance that Phil Brown gave him.
Both Murphy and Loza have pace and ability, this should help create problems against defences with him sure it will as it has during both of their short loan spells so far.
Date:Monday March 31 2014
Brown - We Had To Work Hard For That (Monday September 29 2014)
The Report: Southend 1 Shrewsbury Town 0 (Sunday September 28 2014)
Stats: Southend v Shrewsbury (Saturday September 27 2014)
The Preview: Southend v Shrewsbury (Friday September 26 2014)
A Clause For Payne (Wednesday September 24 2014)
The Report: York City 2 Southend 3 (Saturday September 20 2014)
Stats: York v Southend (Saturday September 20 2014)
The Preview: York City v Southend (Friday September 19 2014)
Brown - We Did Enough For The Win (Wednesday September 17 2014)
Brown - A Fully Deserved Pompey Victory (Wednesday September 17 2014)
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